There is a smell, of wood and oil painting that grabs you when you get to an Art Fair for the first time. It is the mixture of the smell of the wooden boxes where many of the art works are transported together with the smell of the planks on the walls of the stands mixed with the smell of oil painting and the art of the artworks. For me it is a unique scent and I am hooked to it every time I either assemble and work at an art fair or just visit it. As days pass, the smell changes, turns, but I have that first hit of art fair aroma very present in my life.
I just returned from the I International Contemporary Art Fair of Seville ARTSEVILLA, this time I went with the hat of the Kreisler art Gallery not with mine of kreislerart (online gallery art) as always, participating in it has been an enriching experience and a challenge. I have also participated in The I Contemporary Art Congress in Spain held at the same time as the art fair, with a presentation on the art galleries and the art market today that I was very excited to present and be part of it.
No doubt art fairs are always a big job, with the doubt of whether they will be rewarding with sales or not, there are so many factors that can influence the in success of them that you always go with the uncertainty of what will that happen but, in any case, I am convinced that they are a bet that is worth playing.
Starting by the choice of the fair, although now are the fairs the ones that choose you, following the choice of artists and works that you should take to the fair, the placement of the stand, which almost always ends up being a surprise, the neighboring stands, the weather during the fair, if some event distracts the visitors to come to it, the promotion that the organizers give to the fair and type of visitors that come are some of the many determining factors in the success or failure of an art fair.
Although huge sales fail, I am of the theory that the fairs are always worth, it is an occasion to travel if the art fair is outside your city and although schedules are tremendous and represent many hours of work, is always wroth it to take a stroll around the city where it is fair hold and learn a little more about their local culture.
In addition, the art fairs are a great way to meet new clients and friends, spend time with your colleagues and artists that often accompany you, as well as a great way to meet fellow art dealers with whom to celebrate the successes of sales and live a thousand adventures.
I will be attending a few art fairs before the end of the year, so without a doubt, see you at the next art fair.