Consumer habits have changed radically compared to just one decade ago, and today we can say without a doubt that almost anything we may wish to buy is available on the Internet. So, of course, online art sales are booming and quickly becoming the main way for young people to buy art. The art market is responding to the growing demand by adapting to the new times, and connecting buyers and artists without the need for personal interaction or even a physical venue.

Online sales: a launchpad for emergent artists

Online art galleries are a great platform for launching emergent talents. New artists, that just a few years ago found it increasingly difficult to enter the market with their works, are using online art sales as a way out of the sidelines and share space with renowned artists. Being online means that expositions are not bound by physical limitations.

Also, not needing a physical venue to show art makes it possible to sell at reduced prices, and average consumers can acquire unique pieces at prices similar to those found at Ikea or home décor stores that sell mass-produced art.

New spaces. New buyers.

Online art sales are also changing the traditional art market. Buyers don’t need to travel to the cities where the galleries are. They don’t even need to visit them physically! Internet-based art commerce is tearing down barriers, and now buyers browse pieces online, choosing themselves where to search what they want.

In Spain, sixty percent of online art buyers are between 20 and 39 years old. Almost half of them have never set foot in an art gallery. Millenials are key to understanding change in the art market. -The traditional market can be intimidating for them, so the market is re-shaping for these buyers of the future, who are comfortable with online bidding and other new ways of buying.

The new showcase: Instagram, Tumblr, Facebook, and Pinterest

In this new way of selling art, buyers don’t know the artists and they don’t meet with them in person. In the online world, transactions can even be anonymous. Social networks have become the de facto medium to discover artists and connect with them from anywhere in the world.

Selling art online is a steadily growing business that benefits buyers, artists, and gallery owners, and is moving billions of euros worldwide. Of course, it is always recommended to buy art through galleries that guarantee the authenticity of the pieces sold, and that offer refunds and shipping.

Jorge Sanchez

Tamara Kreisler
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