Guillermo Leal

Visual Artist / Graphic Designer / Art Director / Musician

Born in Córdoba, Argentina in 1971, he graduates from the Design School “Aguas de la Cañada” as a Graphic Designer specialized in Advertising.

Right after his graduation and due to his top grades, he gets a scholarship from the “Agencia Tema”. Some months later, he joins the Rombo Velox agency as a professional graphic designer and works there for six years. Later, he is appointed Art Director at the “Agencia Gente de Marketing” from 1997 to 2000. During this period he wins the “Lápiz de Platino” and Witcel design awards.

Then he works for two other agencies: “Agencia Mega” and “Gastardelli-Pérez”

He stars his own business “ASISTENCIA CREATIVA” IN 2002. His agency focuses on different fields: Brand Building,  Arquigraphy, Packaging and Editorial Design


Some of the brands he has worked with are Centro Cultural España Córdoba, Lapana, Perla Negra, Heladerías Bariloche, Glup’s, Fiat, Urban Parking, Corblock, Arte Gourmet, Hospital Privado, Gobierno de Córdoba, Heladerias Glup’s, Fabrizzi, Hospital Privado, Perikos, Acervis, ARSAT, LA METRO, Lo de Jacinto, Bordi

He has been in charge of developing their communication strategies and identities, which in many cases has led to different awards such as “Ojo de Iberoamérica” and  many Gold and Silver distinctions at Fepi (Independent Advertising Festival)


He has also been a lecturer at different universities and institutions specialized in Design, Art direction and Arquigraphy. He teaches Morphology at  “LA METRO” University.

He is a professional chef, an amateur photographer and a drummer.

In 2016 he began to develop what he calls “Biseño” (bisign). These are vector art illustrations that contain two or more messages in only one image. The aim of this technique is to achieve maximum visual synthesis. The core of his messages is closely linked to social and ecological issues, mainly. These works use the  serigraphy and flatbed printing techniques; besides, many of them have been selected to be shown at diverse exhibitions:

“Bienal Internacional del Poster de Ecuador”, 2018.

“Golden Turtle Festival” in Russia, 2019.

“Sacha Mistol Art Hotel”, 2017.

One-person exhibition at “NUCLEO,  Feria de Diseño Cordoba”, 2018.

One-person exhibition at San Leonardo Hotel Agua de Oro Art & Wine,  2018



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